Original content for media professionals.
Marketing is a key business driver. Learn about the three key elements for creating a successful franchise marketing system.
As more Americans “cut the cord” on traditional & cable TV services, Connected TV users have formed a new and powerful market for advertisers. Learn more about it here.
In a process-oriented, data-driven business, software and automation can change the game for service delivery to mid-sized businesses.
Marketing is a key business driver. Learn about the three key elements for creating a successful franchise marketing system.
As more Americans “cut the cord” on traditional & cable TV services, Connected TV users have formed a new and powerful market for advertisers. Learn more about it here.
Some advertisers think they can get away with doing a couple things really well. The data suggests otherwise. A wide media mix outperforms a more narrow, focused media mix every time.
One of the key drivers that we’ve identified through our ongoing research on media performance is continuity, or continuous media execution.
Retailers are feeling the pinch of several factors outside their control. While that can be a hopeless feeling, the good news is that there could be significant upside to their bottom line with meaningful changes to their advertising approach.
The channels a company advertises in, and how much they spend in those channels, can make a huge difference in the impact they see from that advertising spend.
There has been, and will continue to be, a lot of conversation and press around cookies, mobile IDs, privacy, and privacy regulation surrounding digital advertising.
With ViacomCBS’s rebrand and relaunch of CBS All Access as Paramount+ on March 4, all the major TV players are now fully represented in the streaming space.
