Original content for media professionals.
Some advertisers think they can get away with doing a couple things really well. The data suggests otherwise. A wide media mix outperforms a more narrow, focused media mix every time.
One of the key drivers that we’ve identified through our ongoing research on media performance is continuity, or continuous media execution.
Big news on the video front.
At their recent I/O conference, Google unveiled one of their newest (and farthest reaching) features to date – Shopping Graph.
What Marketing Departments Should Do in The Face of Supply Issues.
In YouTube’s Brandcast—their annual presentation during the NewFronts—the online video platform reinforced and touted the widely-accepted notion that “YouTube is mainstream.”
